The world longs for authenticity. Just like our lives, our interiors are filled with fake, imitation and make-belief. What has been considered valuable for thousands of years throughout the world and in all cultures has now been replaced by cheap and synthetic imitation. Our homes are loaded with non-degradable and harmful substances whereof we only now start to discover the consequences.

WoWoWool saves the skins of sheep and goats from the landfill in countries where these animals are slaughtered solely for their meat. Only the most beautiful skins are selected and crafted in our products. Choose for authenticity, sentiment and uniqueness. You will be amazed at how easily you will fall in love with the natural originality and quality. Authenticity is magnetic!